Category: PPC-LSA Blog

FindLaw’s new $8,000/month PPC minimum is leaving small law firms behind. Learn why it changed, how it impacts solo practices, and discover budget-friendly PPC alternatives with step-by-step strategies.FindLaw raised its PPC minimum to $8,000/month after its 2024 acquisition by Internet Brands, aiming to focus on high-margin clients and manage rising legal advertising costs, with keyword…

As competition among law firms intensifies, a strategic and well-executed advertising approach is crucial for both survival and growth. In 2025, legal consumers are more informed, digitally connected, and selective than ever. Whether you’re a solo practitioner or part of a large firm, this comprehensive guide outlines the most effective advertising strategies to help your…

Google PPC advertising is a crucial tool for law firms to stay competitive and attract clients. With increasing competition in Search Ads and the rise of Local Service Ads (LSA), understanding costs, fees, and performance metrics is more important than ever. This guide offers key insights to help law firms maximize ROI, boost local visibility,…

As AI, user behavior, and privacy regulations evolve, law firms are reevaluating a key digital marketing question: Google Ads or Facebook (Meta) Ads? Both platforms offer new advantages, but the best choice depends on a firm’s goals, budget, and practice areas. Generative AI is also transforming ad creation and optimization, influencing performance on both channels.…

Google’s new Auto Crediting System for Local Services Ads automatically reviews and credits invalid leads, replacing the manual dispute process for law firms. While this streamlines lead management, it limits firms’ control, making them rely on Google’s algorithm to determine lead quality. Firms can still rate leads to help improve the system, but concerns about…

Combining SEO and PPC strategies can help law firms maximize visibility and client acquisition. SEO provides long-term organic growth, while PPC delivers immediate results. Together, these approaches offer a balanced marketing strategy, enhance keyword insights, and improve brand visibility, ultimately driving higher ROI for law firms.