BigDog ICT was founded in 2002 by Colton Dirks in Silicon Valley, California; the agency is now headquartered in Greenville, South Carolina. More than two decades into multilingual, international digital marketing, our focus hasn’t changed – driving measurable business growth and a positive Return on Investment (ROI) for our clients. As digital marketing has evolved, so have we.
BigDog ICT specializes in AI Visibility for law firms, helping firms of all sizes – from solo attorneys to national firms – get found, get recommended, and turn that visibility into signed cases and revenue.
In December 2023, BigDog ICT became the first documented agency to offer Generative Engine Optimization (GEO) services for law firms. That early work has since grown into the Law Firm AI Visibility Stack™, our five-layer framework: Crawl, Entity, Authority, Content, and Corroboration. When paid demand is part of the plan, we add PPC and Local Services Ads on top.
At BigDog ICT, every person who touches your data is a U.S.-based employee – full stop. We do not offshore work to contractors in other countries, and all client data and websites are hosted and secured domestically. That matters most for clients who represent members of the armed forces or government employees holding security clearances, where data sovereignty and attorney-client confidentiality are non-negotiable.
We say this deliberately because we’ve seen the alternative. Firms have come to us after discovering, often by accident, that their intake forms and backend client data were being accessed by offshore contractors whose involvement their previous agency never disclosed. It’s common in the industry: many law firm marketing agencies quietly route access to the most sensitive parts of a client’s website and CRM to overseas contractors who operate outside the client’s knowledge or the agency’s direct oversight. We don’t.
BigDog ICT doesn’t publish a client list, either. A public list becomes a prospecting file, and our clients didn’t hire us to be pitched by other vendors. We’re glad to share references in conversation.
Clients own 100% of their websites, content, advertising accounts, and data. We do not place agency credit links or “marketing by” badges on client sites. Client sites exist to generate cases for those firms, not to generate referral links for BigDog ICT.
Work with BigDog ICT covers:
- GEO, AEO, AIO, and LLMO
- Technical, Semantic, and Local SEO built for AI search
- Websites and content designed to be recommended by AI
- Advanced legal schema
- PPC and Local Services Ads
What distinguishes BigDog ICT’s work isn’t a longer service list. It’s the dated GEO record, the five-layer AI visibility stack, and a U.S. team that builds AI Visibility exclusively for law firms.